Upcycling in beauty refers to the trend of repurposing byproducts or waste materials from other industries to create new beauty products. This approach not only reduces waste but also promotes sustainability by finding new uses for ingredients that would otherwise be discarded. Clients who are environmentally conscious may appreciate products that are created with upcycled ingredients, as they contribute to a more sustainable beauty routine. SOS Wax and Skincare can tap into this trend by offering treatments that use upcycled beauty products or by featuring these items in their retail offerings, appealing to clients who value sustainability and eco-friendly practices in their beauty routines.