Skin flooding is a trend that focuses on intense hydration, where multiple layers of hydrating products are applied to deeply moisturize the skin. This method typically starts with a hydrating toner or essence, followed by serums, and ends with a rich moisturizer to seal in moisture. The goal is to achieve a plump, dewy complexion by saturating the skin with hydration. Clients at SOS Wax and Skincare who experience dryness, dehydration, or compromised skin barriers may find skin flooding particularly beneficial. Offering treatments that incorporate this trend can appeal to those looking to rejuvenate and deeply hydrate their skin, ensuring a healthy and radiant complexion. The trend highlights the growing emphasis on hydration as a cornerstone of effective skincare.