Ingredient transparency is a growing trend where consumers demand clear and honest labeling of the ingredients in their skincare products. Clients are increasingly interested in understanding what goes into the products they use, seeking out those that align with their values and skin needs. This trend has led to a rise in clean beauty and brands that emphasize full disclosure of their formulations. At SOS Wax and Skincare, offering products and treatments that prioritize ingredient transparency can build trust with clients and cater to those who are conscious of what they apply to their skin. Embracing this trend can also position the spa as a leader in clean and ethical beauty, attracting clients who prioritize safety, efficacy, and honesty in their beauty choices.