Blue beauty is a trend focused on protecting the world’s oceans through sustainable beauty practices. This includes using reef-safe ingredients, reducing plastic waste, and supporting marine conservation efforts. Clients who are passionate about environmental protection and the health of marine ecosystems may be drawn to products and treatments that align with the blue beauty ethos. SOS Wax and Skincare can support this trend by offering products that are free from harmful chemicals that can damage marine life and by implementing practices that reduce plastic use and waste. This trend appeals to clients who are conscious of their impact on the environment, particularly in relation to ocean health, and who seek out beauty solutions that contribute to a healthier planet.