CRM software is used to manage interactions with current and potential clients. This system helps the spa keep track of client interactions, preferences, and service history, allowing for more personalized communication and marketing. CRM software enables the spa to segment clients based on their behavior and preferences, offering targeted promotions and personalized offers. Clients benefit from a more tailored experience, with services and products recommended based on their individual needs and past interactions. The use of CRM software helps build stronger relationships, ensuring that clients feel valued and recognized every time they visit the spa.